Choosing The Right Web Designer
Your business is going, but business could be better and you figure a website can help bring exposure to your business or products. So where to from here?
Are You Asking The Right Question?
"I've got a limited budget, I know I need a website, let me get some quotes and see who's the cheapest". Are you asking the right question? Although cheap is not always bad, unfortunately you tend to get what you pay for. And when it comes to web design that is more often the case than not. Choosing the right web designer should never be about who is cheapest!
What Do You Need?
First determine what you want to achieve: Do this by asking some questions to clarify your particular goals you want to reach. Think about your unique situation - after all no one knows your situation better than you - and how you will reach those goals. How will a website assist in doing that? Be very clear on what you want from your website.
Start Shopping For A Web Designer
Once you have a good idea of what you want it's time to start looking around for a web designer.
- Word of mouth - your first port of call should always be a referral, ask colleagues, friends and family for a web designer they can recommend. You'd be surprised how many times you will find good choices from your circle of acquaintances.
- Google - a Google search can drum up a whole host of web designer choices. Sift through these carefully for three or four you fancy.
- Competitors - browse your oppositions websites or the websites of leaders in your field that you like. Check the website for who designed their website. Most web design companies have a link on the bottom of the web page.
Have A Clear Brief
As a web designer nothing makes my life easier than a client who knows exactly what they want from their website. This goes hand in hand with a point made earlier, carefully consider what you want to achieve with your website. AND can clearly convey what they want to me, enabling me to give them what they want. Write out your ideas, actually typing them out or even writing them down helps solidify your ideas and clarify your thinking. An actual brief to give to a web designer is always a good but not critical. Even a rough outline or a few clear notes with objectives clearly listed is a good starting point. Be sure to include the links to websites you like and even any you don't like making a note of what you do and don't like.
If you want to shopping cart to sell online be sure to indicate that you want an eCommerce solution included with your website. Also include any special functions or needs.
Some web designers may offer a form or some sort of questionnaire to help you. We have a good online web design questionnaire that you can view to give you some ideas.
Approach the web designers you like with your brief and request a quote. Carefully evaluate their responses, a good web designer will anticipate your needs and ask the right questions. And their quote will include solutions those needs. A good web designer will also sometimes reign you in when needed. It can be that your vision eclipses your budget. Be prepared to compromise but make the right compromises. There is always a middle ground that you can be happy with, keeping in mind that your website and by extension your business is what it's all about.
Our web design packages cover most needs and for some bigger projects or unique projects we are happy to quote.
And The Winner Is
A good web designer will always guide and steer you in the right direction. Sometimes you may choose a web designer because they feel like they are the right fit, sometimes because their work portfolio is so good it's the tipping point. Whatever your criteria, never choose a web designer based on the cheapest price. your website is a part of your business, a part of your livelihood. As such your website should be seen as an investment in your business.
Choosing the right web designer should be about who can get the right job done the way you want it done and within your budget.
If you are looking for a web designer take a look at our web design packages: