Does My Business Really Need A Website?
I asked this question in a previous post and am asking it again: When was the last time you picked up the yellow pages? I can’t remember the last time I have.
What do we do today when we want to find information about a business or product? We go to the business website. So the question begs, why would you keep barking up the tree the old dead tree? Ok perhaps that’s a bit strong as printed books and media will still be around most likely for a very long time to come. The reality is they no longer dominate, in fact as each year goes by their influence is shrinking.
According to a Forbes blog article every small business absolutely needs a website, in fact, the article heading is How Small Business Owners Are Wrecking Their Chance of Success. This article from The Guardian is just as adamant, small businesses need websites!
Today The Internet Is King
A website today is very often the first contact point with a customer. That means your business website is extremely important! Economies today rely on small business to drive growth and that growth can be achieved in no small part by its website.
So every business owner realises it’s a no-brainer, and they have found a website design company to build a good functional fast beautiful website for their business. Wrong! Many small businesses today have outdated websites or poorly constructed websites and some don’t even have a website. Customers are every increasingly on the internet searching for products and services and very often decisions are made right there and then on your website! i asked the question again: Does My Business Really Need A Website?
Reasons Businesses Don’t Have A Website
It’s Too Expensive
My question is, can you afford NOT to have a presence on the internet? A fast beautiful functional and effective business website is affordable! For a few thousand Rand your business can be online. The cost of not being online is so much more expensive.
I can’t update my website
That may have been a concern years ago but with technology becoming more user friendly websites today are often less complicated to maintain than the average mobile smartphone.
My competitors don’t have a website so why should I?
I can’t believe people still say this but if you do, your business most likely won’t be around much longer as customers want easy access to information.
All I need is a simple one page website with my contact information or perhaps a few pages with some info about the company and a contact page.
The internet is about engagement and is a visual social medium, you are losing customers and revenue (and giving your competitors the upper hand) with this kind of attitude. Be very careful.
I don’t have enough information to put on a website.
If you are selling something i.e. you are in business, you have enough information to put on a website! Think of a website as an extension of your business, like a second shop front or sales floor.
Marketing, Social Media and SEO is just too hard.
SEO is search engine optimisation and refers to words or phrases that search engines like Google, Yahoo and Bing use to organise websites and data and then present it to people searching. So when people are searching for a place to buy Pizza nearby and your website is SEO optimised they will find you listed. Years ago it was good practice to have your business listed in the Yellow Pages, today is no different with search engines, in fact it’s critical.
Does My Business Really Need A Website? Let's see, customers are using their phones, tablets and computers to find what they want. If your website is not up to scratch or worse you don’t even have one, you are losing out on potential customers and revenue! We have beautiful website design packages and custom website design to get your business online, stop losing out and get your business online today!