Through the newsletter from our friends at BeaverBuilder I discovered this presentation from Rand Fishkin (@randfish) on SEO tactics 2015 to love and leave.
I'll include links to the slideshare as well as the video presentation so you'll have the full scope. I recommend taking 50 minutes to watch the video presentation. Anyone with a website can and will benefit, not must digital marketers.
Effective digital marketing is tough, anyone can punch out a few blog posts and some social media sharing on think it's enough, but it's not. In this presentation Rand Fishkin highlights some tactics that were/are popular practice and recommendsd we throw them out! Some SEO tactics we've relied on for years may now be doing more harm than good to your business. It's time to get with the program. 🙂
At the end of the day it's about the bottom line. So if you're already putting in the effort, why not find out who to maximise your marketing efforts. Find out what's working, what's not working and some new thoughts and directions too.
Rand Fishkin is funny, entertaining and approachable, and relevant in the break-neck paced digital marketing world.
Here's the entire presentation on SlideShare.
