Analytics & optimisation
Stop guessing. Start knowing.
Most websites are a black box — traffic goes in, and nobody's quite sure what happens next. We open the box: see exactly what your visitors do, where they slip away, and what to fix to turn more of them into customers.
Why analytics
Decisions backed by evidence, not opinion
“I think the button should be blue” is a guess. “Visitors who saw version B bought more” is a fact you can act on. Analytics turns hunches into decisions you can trust — and money you stop wasting.
Clarity
See the full picture
Where visitors come from, what they click, and where they vanish — all in one clear view.
Leaks
Find the drop-off
Pinpoint the exact step where potential customers give up — then fix it.
Growth
Compound your wins
Small, tested improvements add up to a site that converts better every single quarter.
Tracking & insight
If you can't measure it, you can't grow it.
It starts with proper measurement. We set up analytics correctly — tracking the actions that actually matter to your business, not vanity metrics — then add heatmaps and recordings so you can watch how real people use your site. Suddenly the guesswork's gone.
Book a free consult- Google Analytics set up and configured properly
- Custom tracking for what matters — leads, sales, calls
- Heatmaps showing where visitors click and look
- Scroll tracking to see how far people really get
- Session recordings of real visits
- Conversion goals and funnels mapped out
Inclusive by default
Accessibility isn't just the right thing to do — it's a competitive advantage. Accessible websites reach more people and perform better across the board.
Leads & enquiries
Sales & revenue
Phone clicks
Form completions
Cost per lead
Drop-off points
Testing & reporting
Test. Keep what wins. Repeat.
Data's only useful if it changes something. We run split tests — two versions, head to head — keep the winner, and build on it. Then we hand you a clear monthly report on what happened and what's next. No jargon, no forty-page PDF nobody reads.
Book a free consult- A/B split testing on pages, headlines, and offers
- Conversion rate optimisation, month after month
- Clear monthly reports in plain English
- The numbers that matter — not data overload
- Lower cost per lead and per sale over time
- Recommendations you can actually act on
Inclusive by default
Accessibility isn't just the right thing to do — it's a competitive advantage. Accessible websites reach more people and perform better across the board.
GA / custom analytics
Heatmaps
Scroll tracking
A/B testing
Conversion goals
Plain-English reports
Strategy session
Free consultation. We understand your business, your goals, and your audience — then we formulate the right strategy.
Plan & build
We map it out and get to work. You're involved throughout, so the outcome matches the vision.
Review
Weekly progress updates every Monday — what we achieved last week, and the priorities for this one.
Launch & grow
Go-live, then ongoing support, marketing, and quarterly performance reviews to keep things growing.
Analytics FAQ
Questions, answered.
The things people ask us most before getting started. Still wondering something?
A clear report every month, plus we flag anything urgent the moment it comes up.
Those show ad performance in isolation. We connect the whole picture — what every visitor does once they’re on your site, and what to change.
Having it and using it are two different things. Most accounts are barely set up and rarely read. We configure it to track what matters, then turn it into decisions.
Fewer wasted rands, a site that converts better over time, and the confidence that your decisions are backed by evidence.
We show two versions of a page to different visitors, see which gets more sales, and keep the winner. Your visitors vote with their behaviour.
More traffic means faster answers, but even modest sites benefit from knowing where visitors drop off.
Set up properly, there’s no noticeable speed hit, and we keep things POPIA-friendly.